mono-research.
Mcdonalds has been using alots of different tactics to gain there customers value and respect, fisrtly it started off with a chartoon charater all the way to modern witch is sport and 3d animation.

http://www.gewista.at/upload/249803f7757f_download2002baby_mcdonalds.jpg
http://www.hinduismtoday.com/press_releases/mcdonalds/mcdonalds-fries.jpg
http://www.srimedia.com/artman/uploads/mcdonalds-ronald-c-160x265.jpeg
http://www.nifaron.com/blog/images/mcdonalds.jpg
http://ecuador.indymedia.org/images/2002/11/887.jpg